When faced with the choice between selling to thousands of your best prospects all at once or selling to them singly over a long period of time, which would you choose? If you’re like most home-based business owners with limited time for selling and little in-office backup, you’d choose to reach thousands of prospects at once, hands down. This can be done through print advertising.
Print advertising helps you target your best prospects. More important, you control the content of your message and the context in which it appears, as well as the month, week, or even the day on which your prospects will be exposed to your message.
CHOOSING THE RIGHT PUBLICATION
Once you have produced effective print advertisements, you’re ready to begin buying space. You must be careful to select the media that best target your audience. Where do your potential customers Read the rest of this entry »